My daughters and I started Lizabug Designs during the pandemic when the most exciting things that were happening in our lives were the release of Taylor Swift's twin albums, and the adoption of a new kitty, Liza Manelli. The pandemic had shifted our lives in ways we hadn’t imagined, but for me, it also brought an unexpected silver lining: the chance to bond with my daughters over something we all adored. Our shared love for Taylor Swift had always been a small but significant thread weaving through our family life. So, when lockdowns and social distancing became the new normal, it was that thread that led us to embark on a new adventure together—starting a fan merch business dedicated to our favorite pop icon.

As the months passed, our little business grew, and we expanded our product line to include some of our other favorite artists.

The business became more than just a way to pass the time—it became a source of pride and joy for us. It was a testament to our shared passion and creativity, and it gave us a sense of purpose during a time when everything else felt so uncertain. We found solace in our work, and the laughter and conversations that filled our home during those months became treasured memories.